Select a campaign > Focus on security

Help SMBs stay secure in the cloud

Start the conversation about cyber security; bring awareness, provide expertise.

Assets

8



What?

This campaign’s content includes a digital eBook, a webinar-in-a-box and a consultation landing page. Each step is designed to educate and engage people by providing cyber security insights and related solutions. You have everything you need to put this sequential campaign and its assets into action.

Who?

Small and medium business owners and key decision makers in any vertical.

Intro

This is a full-funnel campaign. More specifically, it’s a sequence of marketing campaigns designed to take leads along the buyer’s journey, from complete strangers to customers. To learn more about it, read this blog article or watch our on-demand webinar.

In this strategy, you’ll have different types of content tailored for each stage of the buyer’s journey.

This approach will help you cast a wide net to attract qualified leads, fill your funnel and lead their journey to becoming a customer.

This campaign’s assets

Stage 1: Top of the funnel

Give facts on cyberattacks

This eBook covers common cyber security risks SMBs face every day, their impacts and safety tips

  > Download guide > Download eBook > Download banners
Stage 2: Middle of the funnel

Host a webinar on today’s cyber security reality

Educate on how to increase business data security and protection

  > Download guide > Download webinar presentation deck > Download banners
Stage 3: Bottom of the funnel

Get people to contact you

The last piece of your full-funnel campaign puzzle, entice prospects with a consultation to bring them to you, open the sales conversation and close more deals

  > Download guide, including landing page copy > Download banners